Before and After: It Cosmetics Lash Blow Out Mascara

I guess since Drybar caters to hair, and since lashes technically are hair, there’s a correlation between having a stylist blow out your unruly mane, and lengthening your lashes with mascara?

Weird flex but OKURRRR!

Drybar is known for their blow-drying hair services and not for makeup, so I was surprised when they teamed up with It Cosmetics to launch a new mascara.

It Cosmetics Lash Blow Out ($25) is supposed to lift, lengthen and thicken your lashes (my life’s purpose), so I’ll bite…

The ends of the bristles on the wand have tiny spheres designed to catch and comb through lashes, while the wand latches onto your lashes to separate each and every hair (so it works!), but I do wish that the tip of the brush was thinner, because it’s hard to get it into the inner and outer corners without leaving a trail of wayward mascara bits and bobs behind.

After two coats, my lashes (which are longer and thicker thanks to Rodan + Fields Lash Boost) are slightly longer and more separated, but the lift at the base only lasts for about an hour before my lash curl starts to droop ever-so-slightly.

Continue reading "Before and After: It Cosmetics Lash Blow Out Mascara" on Makeup and Beauty Blog.