Fresh Friday: This K-Beauty Brand Is All About Bite-Sized Beauty
“Fresh Friday” is a new MBB series where we explore products from new beauty brand (and veteran brands that are new to me). Let’s discover new makeup!
Two pressing life-related conundrums:
- So…when did 7:30 p.m. become late for me? Because I swear, 7:30 is the new midnight now. When the clock strikes 7:30, I turn into a pumpkin!
- Am I the only person who assumed that because Kaja Beauty refers to their products as “bite sized,” they’d be teeny and tiny for travel?
From Sephora:
“We create bite-sized beauty packed with Korean innovation that once you experience, you’ll want to share. It’s packaging as beautiful on the outside as our product is on the inside – feel-good formulas made for everyone, all skin types and skin tones.”
How cute is this line? I think their bite-sized hook is a little confusing though, since all of it looks pretty full-sized in person.
Kaja is a new Korean beauty line that launched last (this?) fall exclusively at Sephora, and here’s a fun fact for ya: Apparently, Kaja means “Let’s Go” in Korean!
The brand has a Milk-meets-Glossier vibe, with a pinch of Too Faced cuteness, and while there’s a decent helping of eye, cheek and lip products, the line’s relatively minimalist when it comes to foundation… In other words, you aren’t going to find 20 million foundation shades a la Fenty here.